You are currently browsing the 2 Hands Clapping weblog archives for the day 02/01/2007.
02/01/2007 by peter.
Just what the world needs - another blog! In mitigation, I haven’t seen anything online which deals with issues dear to the heart of people like us - trying to figure out the best way to promote and sell advanced technical products in rapidly globalizing markets.
Hold on just a minute - I often hear people say - as markets globalize, and companies virtualize, surely it’s getting easier than ever to sell around the world? Well, yes and no. But mostly no. From our perspective, (and each of us have roughly a couple of decades perspective on the question) the mismatch between global marketing strategies and local/regional implementations (i.e. generating revenues) is getting ever greater. Perversely, this seems to be driven by the very trend to globalization which should be making it all so much simpler. Villa on the Aegean Coast of Turkey near Uzumlu
Which brings me to the real subject of this first post - why did we call the blog “2 Hands Clapping” anyway?
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